About the Brand:
Sincerely, Cherise aims to create pieces that add that touch of detail to your everyday life: be it to your homes or to your outfits. Our brand is for anyone who appreciates the fact that what may seem ordinary at first glance, is definitely anything but simple as long as you look close enough.
Founded in late 2018 as a passion project, Sincerely, Cherise began with a desire to capture every detail within the ocean: its depth, translucency, intensity and constant unpredictability. This was brought to life through the use of resin, creating various functional pieces: jewelry, homeware and more.
In 2024, we rebranded with the goal of exploring new ways to express our love for the ocean (and more). While our brand name remained the same, we decided to move away from resin to embrace a wider range of mediums used and themes portrayed. The brand may have evolved, but our dedication to creating high quality, intricate pieces remains unchanged.
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About the Founder:
Yes, my name really is Cherise (I get that question a lot, which I find really amusing). Sincerely, Cherise is, to me, an extension of who I am: my values, my interests, how I view the world, and more.
If I had to sum myself up, I'd say that I am someone who is thoroughly fascinated by the seemingly insignificant and miniscule details that are easily overlooked in everyday life, like the lines and textures in supposedly mundane objects. While it’s said that the whole is greater than the sum of its parts, I believe we often appreciate the beauty of the whole precisely because of its parts, by seeing the extraordinary in something that can be so ordinary: like the veins in a leaf or cracks on the pavement. It’s the little things in life that matter most after all.
My work largely revolves around the ocean because I find it intriguing. I love how it’s both ever-changing and constant: the waves crashing over each other endlessly with different textures being formed each time, as opposed to the perpetual presence of it and the unwavering return of the waves to shore. However, I do also enjoy taking inspiration from nature as a whole and anything else that interests me.
Each of my works takes anywhere between days to several weeks to make. This is excluding all the years of experimentation, failures and lessons learnt that have led me to where I am today. I take pride in being almost entirely self-taught, in doing pretty much everything myself and in pouring a lot of thought, effort and time into every piece. Hence the brand name: Sincerely, Cherise.