Last updated: July 18, 2026

This Privacy Policy describes how Sincerely, Cherise (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from sincerelycherise.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date at the top. Your continued access to or use of the Services after any such changes are posted constitutes your acceptance of the updated policy.

1. INFORMATION WE COLLECT

To successfully fulfill your orders and provide a seamless boutique experience, we collect certain personal information about you from various sources as outlined below.

• Information You Provide Directly: This includes your name, billing address, shipping address, payment information (processed securely through our third-party payment gateways), email address, phone number, and any design notes, customization details, or message contents you send us through contact forms or direct communications.

• Information Automatically Collected: When you visit our Site, we automatically collect certain data about your device and interaction with the store. This includes your IP address, browser type, device information, operating system, time stamps, cookies, and data regarding how you browse our product collections, view listings, or interact with our cart.

• Information From Third Parties: We may receive information from external tools integrated with our shop, including our e-commerce hosting platform (Shopify), automated messaging or fulfillment systems, and social media platforms (such as Meta/Instagram) if you communicate with us or trigger automated responses through direct messages.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information strictly to conduct our business and provide a secure, personal customer journey:

• Fulfillment of Orders: To process your payments, print shipping and return labels, organize backorders or preorders, ship your parcels, and send you automated order and tracking updates.

• Customer Support & Communication: To respond to your inquiries, assist with order modifications, and send you important updates regarding your purchases.

• Marketing & Engagement: With your consent, to send you newsletters, notify you about new collection drops, or offer tailored product recommendations.

• Security & Fraud Prevention: To screen orders for potential risk or fraud and protect the structural integrity of our online storefront.

3. SHARING YOUR PERSONAL INFORMATION

We do not sell your personal data. We only share your information with trusted third-party service providers who assist us in operating our business, including:

• Our e-commerce infrastructure provider (Shopify).

• Payment processors and payment gateways (such as Stripe, PayPal, or Apple Pay).

• Courier services and postal logistics partners to deliver your physical parcels.

• Marketing or automated messaging integrations (such as ManyChat) to deliver direct information you request from us.

• Legal Compliance: We may share information if required to comply with applicable laws and regulations in Singapore, to respond to a subpoena, or to protect our brand's legal rights.

4. COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies and similar tracking identifiers to power store functionalities (like remembering items in your shopping cart), track site performance analytics, and understand user preferences. You can manage or disable cookies through your web browser settings, though doing so may limit your access to certain transactional features on our store.

5. DATA RETENTION & SECURITY

We retain your personal information only for as long as necessary to fulfill the transactional purposes outlined in this policy, manage business tax records, and resolve any operational disputes. While we utilize industry-standard encryption and security measures via our hosting platform to guard your data, please be aware that no transmission of data over the internet can be guaranteed as 100% secure.

6. YOUR RIGHTS (SINGAPORE PDPA COMPLIANCE)

In accordance with the Singapore Personal Data Protection Act (PDPA), you possess the following rights regarding your personal information:

• The right to request access to the personal data we hold about you.

• The right to request corrections or updates to any inaccurate or incomplete personal data.

• The right to withdraw your consent for marketing communications or data collection at any time.

To exercise any of these rights, please contact our Data Protection representative via the email listed below.

7. CONTACT INFORMATION

For more information about our privacy practices, if you have questions, or if you would like to make a request regarding your data, please email us at info@sincerelycherise.com.